In 1907, Ibrahim Harmouch, a Lebanese man in his mid thirties decided to use his already acquired experience in the trading of building materials including blocks from quarries to establish a flooring tiles factory. For this purpose he moved from Lebanon to Egypt in which he saw a potentially larger market. Egypt was also a more challenging market as several other factories had preceded him and to succeed he set himself a clear guideline and that was to never compromise on quality.

40 years later, his son George Harmouch, a young engineering student, joined the factory and quickly became the heart of the work. He stuck to his father's guideline and also set his mind on continuously renewing both the products and the machines used. In 1977, he acquired his first fully automated tiles manufacturing line and was only the second local manufacturer to do so. Hany George Harmouch, holder of a masters degree in mechanical engineering joined the work in 1995, he added his science to the vast experience of his father and to the already well trained employees and workers to form one of the most qualified teams present in the field of building materials.

Currently, the number of automated lines was increased to three raising the daily productivity for a 7 hour shift to more than 1500 square meters. A wide variety of products is available, there are indoor tiles, heavy duty industrial tiles and outdoor tiles. High degree finish matching that of marble is available as well as rough surface finish when non slippery surfaces are required. There is also a wide variety of tile dimensions, colors and grain sizes. Regular testing is done on the tiles inside the factory to insure that the tiles are compliant with the Egyptian standards 269/1974, DIN 18500, BS 4131.

So many things have changed since our factory was first established early in the last century: environment, people, technology and many more. But we are proud that the one thing that we could hold on to is our founder's main guideline: "To never compromise on quality".